3DCW
 This hi-res fly through was created within SketchUp and then rendered out via Thea Render. 

Pure Accelerate 2017

Pure Accelerate was a substantial undertaking that required all hands on deck from the Creative team to tackle: the old hangar at Pier 70 in San Francisco was to be converted into an event space for one last time before being completely demolished. The major task for Christian was to create a variety of classroom and demo stations for the Expo Pavillion using 20' and 40' shipping crates as the base.

This hi-res fly through was created within SketchUp and then rendered out via Thea Render. 

Pure Expo Pavillion.jpg
 The simplest demo booth took a 20' crate, knocked out the sides, and wired up to electricity for lights and monitors. 

The simplest demo booth took a 20' crate, knocked out the sides, and wired up to electricity for lights and monitors. 

 Not any more difficult than the 20' version, a 40' crate similarly had its sides knocked out and was wired up to power. The extra room made for a much more inviting meeting space.

Not any more difficult than the 20' version, a 40' crate similarly had its sides knocked out and was wired up to power. The extra room made for a much more inviting meeting space.

 Three 40' crates welded together side-by-side made for a unique and inviting classroom where presenters could speak to an audience of approximately 100 attendees. The structure was remarkably sturdy with no central supports, but cable supports were attached to the crate roof and the hangar ceiling just as a precautionary safety measure that was, ultimately, not needed.

Three 40' crates welded together side-by-side made for a unique and inviting classroom where presenters could speak to an audience of approximately 100 attendees. The structure was remarkably sturdy with no central supports, but cable supports were attached to the crate roof and the hangar ceiling just as a precautionary safety measure that was, ultimately, not needed.

 Taking advantage of the spacious interior of the hangar, a "second floor" was added to the top of a 20' crate to act as a lounge space for attendees to meet, discuss, and have a view of the entire expo.

Taking advantage of the spacious interior of the hangar, a "second floor" was added to the top of a 20' crate to act as a lounge space for attendees to meet, discuss, and have a view of the entire expo.

 A variant on the "second floor" style turned the staircase towards the main aisle of the expo, more directly inviting attendees to use the lounge space. This also opened up the back side of the booth to add more seating options.

A variant on the "second floor" style turned the staircase towards the main aisle of the expo, more directly inviting attendees to use the lounge space. This also opened up the back side of the booth to add more seating options.

Nanoleaf Aurora Arches

Nanoleaf Aurora Arches

For some extra bling, 36 Nanoleaf Aurora Base Kits were purchased and assembled on trusses to mark archways into and out of the General Assembly.

 A single base kit perfectly formed the Pure Storage logo. The tiles were hex coded to match the official Pure orange and assembled into a bug to be the "keystone" at the top of the arch. Two additional base kits were formed into the arch sides and colored white to further draw attention to the orange bug.

A single base kit perfectly formed the Pure Storage logo. The tiles were hex coded to match the official Pure orange and assembled into a bug to be the "keystone" at the top of the arch. Two additional base kits were formed into the arch sides and colored white to further draw attention to the orange bug.