3DCW

Castlight Health

Castlight Health commissioned an event identity and theme that alluded to “creativity meeting technology” for their most high profile conference.

The execution shifted their messaging from being a provider of software tools to that of a service platform.

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 Castlight was an early, simple project. Most of the booth setup was an exercise in basic modeling and layout practices, but even the basics can provide dramatic results. The booth received enough attention to get featured in  Forbes, CNBC, NY Times, Wall Street-Online, StreetInsider.com, BusinessWire, Healthcare Technology Magazine.

Castlight was an early, simple project. Most of the booth setup was an exercise in basic modeling and layout practices, but even the basics can provide dramatic results. The booth received enough attention to get featured in  Forbes, CNBC, NY Times, Wall Street-Online, StreetInsider.com, BusinessWire, Healthcare Technology Magazine.

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 An added fun attraction was a Microsoft Kinect-powered "fluoroscope" that would animate an on-screen skeleton in response to an attendee's movements. A simple gimmick, it was enough to draw in attendees and help with the booth's widespread media attention.

An added fun attraction was a Microsoft Kinect-powered "fluoroscope" that would animate an on-screen skeleton in response to an attendee's movements. A simple gimmick, it was enough to draw in attendees and help with the booth's widespread media attention.

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