Ultron Sigma Maya Model
Marvel were kind enough to provide the in-game model for Ultron Sigma, which was then rigged, scaled, and posed within his throne.
After tweaks to the pose were made, gold color was added to the set to get a sense of how opulent - or ostentatious - the set would be.
Ultron Sigma Set Piece
After Ultron Sigma was posed within Maya, he was converted into an .obj and then imported into SketchUp to be used as a set piece for designing the layout of the E3 booth.
Ultron Sigma at E3
While less overwhelmingly gold, the final product was quite the attention-grabbing set piece. The movement of the demo stations to the sides of the throne allowed for Ultron Sigma himself to be a rather popular photo op for visitors to the booth.
Rathlos Maya Model
As with Ultron Sigma, Capcom were kind enough to provide a Maya model of the character Rathlos from the Monster Hunter game series. He, too, needed to be rigged and posed within Maya before he could be used as a set piece for the booth.
Once Rathlos was rigged and posed, a section plane was added that was the exact size of the wall he would be placed against so that we could determine how much of the model would need to be fabricated and how much would be a print on that wall.
After the proper pose and scale was found, the front half of Rathlos was masked out, and the back half was rendered from a few angles, which were then sent off to the 2D artist on staff to add to the background image that would be behind the physical model.
Rathlos Set Piece
As with Ultron Sigma, Rathlos was converted to a .obj and then imported into SketchUp to be used as a set piece for the planning of the booth layout.
Rathlos at E3
The final product was immensely well-received, not just by Capcom but by the public and news outlets as well. In addition to being an immensely popular photo op, when he traveled to Seattle later that year he was dubbed by Game Informer as the top dragon of PAX West, saying "It's impossible to beat Monster Hunter World's devotion to promoting awesome dragons and/or dinosaurs at PAX West 2017. You did it, Capcom!"