The Folsom Street Foundry provided an interesting space management puzzle to solve. While the space itself isn't particularly small, Deep Silver wanted to include a great many demo stations, a stage, an interview space with a step-and-repeat, a DJ, plus demo stations for the additional titles Micro Machines and DiRT.
Creative angling of tables was the single largest contributor to making sure everything fit without feeling claustrophobic or cramped. There was even plenty of room for attendees to make full use of the bar without crowding anyone playing at the demo stations.
Deep Silver wanted to bring a little bit of Seoul - the game's setting - into the real world. A small lounge was created using a print from the game and some artificial sakura trees, which themselves play an important part of the setting's visual aesthetic.
As an unexpected bonus, artificial sakura trees were found that had colored LEDs running through their branches, adding a level of bling that delighted both attendees and Deep Silver.
An additional challenge that came with creating the Folsom Street Foundry was keeping the distinctive architecture intact, which included the antique stills that were kept behind an ornate Art Deco gate.
While not a perfect replica, the gate that was modeled captured the basic essence and feel of the real thing, which was essential in determining the layout of the event.